Cafe is the stop of joy and taste. Coffeemania is of life. Why Coffee? The second most traded commodity in the world after petroleum is coffee. While coffee production was 6.9 million tons in 2000, it reached to 9.3 million tons by 2015. This increased daily coffee consumption to 1.2 trillion cups of coffee. In Turkey, coffee consumption rate is 45 thousand tons per year, i.e. 6.5 billion cups. This equals to 17.7 million cups of coffee per day. With the expansion of the coffee consumption volume, the number of coffee houses giving dealership has also increased and the preferences of the franchiser firms have proliferated. The multitude of firms giving coffee dealership has led to a rise in the value of quality franchising firms. Why Coffeemania? Coffeemania was founded in 2009 by a group of coffee enthusiasts in order to carry the quality coffee culture to every reachable point of the world. Its professional team that came together after more than 30 years of professional experience, opened its own roasting facility in 2013. Besides the quality coffee, Coffeemania offers different recipes and exquisite desserts from the world cuisine, with a menu that it created with the aim of catching the same standard flavor at its every branch. Coffeemania had a high growth rate over the years, by rapidly outperforming its competitors among franchising companies. The reason for this is its choosing of its dealerships with careful locational preference, reliable service understanding and hassle-free business partnership. The Coffeemania team, which scrupulously conducts every procedure from the dealership process to the opening phase of the branch, differs from other coffee shops in all areas, and carries out a world-class service understanding. Starting in 2009 with 4 branches, the dealership process has reached to 60 branches by 2016 and has continued to have a rapid growth. Coffeemania, which also has 3 branches in Malaysia, quickly differed from other franchise brands among franchising companies by placing great importance on foreign investments. Coffeemania maintains its characteristic of being a safely growing and developing brand with its 1160 employees in total and an average of 989,000 yearly steady customers.